25¢ promotion successfully expands readership, pre-orders exceed 730,000
Image Comics partner and pop culture phenomenon Robert Kirkman and artist Charlie Adlard’s THE WALKING DEAD #163 is the Direct Market’s highest ordered comic in nearly 20 years.
As final orders rolled in this week from Diamond Comic Distributors, THE WALKING DEAD #163 pre-orders exceeded 730,000 copies—without the aid of subscription box numbers to bolster the overall total—making the goal of expanding readership through a promotional 25¢ price point an overwhelming success.
THE WALKING DEAD #163’s orders overtake every other high-charting comic in print today and surpass the orders of the Batman: The 10-Cent Adventure one-shot that topped Diamond’s unit sales charts in January 2002.
Coming on the heels of the bestselling “THE WHISPERER WAR” storyline, this issue marks the beginning of the “CONQUERED” story arc in the long-running blockbuster series and provides the perfect opportunity for discovery for new readers or fans of the hit AMC TV show to get hooked on the comic series.