Apple increases App Store prices by 25% following Brexit vote

Price rises for iOS and Mac users announced in an email to developers, following a 19% fall in the value of the pound

Apple increases App Store prices by 25% following Brexit vote
App Store prices will rise significantly following the depreciation of the pound.

Apple is raising prices on its UK App Store by almost 25% to reflect the sharp depreciation of the pound following June’s vote to leave the European Union.

The new prices enshrine parity between the dollar and the pound, at least for apps on the iOS and Mac app stores. An app that costs $0.99 in the US, and used to cost £0.79, will now cost £0.99.

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The iPhone 7 Plus Is A Hit, And That’s Huge News For Apple


Friday is launch day for the new iPhone 7, and Apple has some good news.

According to research firm Slice Intelligence, pre-orders for the iPhone in the first 48 hours it was available through Apple’s website showed the larger iPhone 7 Plus model outselling the smaller iPhone 7 for the first time. 55% of iPhone preorders that Slice tracked were for the larger Plus, up from 41% in 2015 and 35% in 2014.

The iPhone’s September launch has been known in the past for drawing lines of enthusiastic fans out the door, but this year’s response has been more muted as online pre-orders wiped out initial quantities of the iPhone 7 Plus and the new jet black color of the smaller iPhone 7.