Apple increases App Store prices by 25% following Brexit vote

Price rises for iOS and Mac users announced in an email to developers, following a 19% fall in the value of the pound

Apple increases App Store prices by 25% following Brexit vote
App Store prices will rise significantly following the depreciation of the pound.

Apple is raising prices on its UK App Store by almost 25% to reflect the sharp depreciation of the pound following June’s vote to leave the European Union.

The new prices enshrine parity between the dollar and the pound, at least for apps on the iOS and Mac app stores. An app that costs $0.99 in the US, and used to cost £0.79, will now cost £0.99.

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