The iPhone 7 Plus Is A Hit, And That’s Huge News For Apple

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Friday is launch day for the new iPhone 7, and Apple has some good news.

According to research firm Slice Intelligence, pre-orders for the iPhone in the first 48 hours it was available through Apple’s website showed the larger iPhone 7 Plus model outselling the smaller iPhone 7 for the first time. 55% of iPhone preorders that Slice tracked were for the larger Plus, up from 41% in 2015 and 35% in 2014.

The iPhone’s September launch has been known in the past for drawing lines of enthusiastic fans out the door, but this year’s response has been more muted as online pre-orders wiped out initial quantities of the iPhone 7 Plus and the new jet black color of the smaller iPhone 7.