THE WALKING DEAD #163 HIGHEST ORDERED COMIC IN NEARLY TWO DECADES (@ImageComics)

25¢ promotion successfully expands readership, pre-orders exceed 730,000

Image Comics/Skybound Entertainment is pleased to reveal a very special limited variant cover for Robert Kirkman and Charlie Adlard’s THE WALKING DEAD #163. -

Image Comics partner and pop culture phenomenon Robert Kirkman and artist Charlie Adlard’s THE WALKING DEAD #163 is the Direct Market’s highest ordered comic in nearly 20 years.

As final orders rolled in this week from Diamond Comic Distributors, THE WALKING DEAD #163 pre-orders exceeded 730,000 copies—without the aid of subscription box numbers to bolster the overall total—making the goal of expanding readership through a promotional 25¢ price point an overwhelming success.

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